Neighborhood Report
Sample Neighborhood Restaurant
This report walks through four things, in order. First, meet the groups: the kinds of neighbors who live around you. Then who's around you on the map. Then your customers, matched to those same groups. And finally who to target next in the mail. Start at the top and read straight down.
Every home in America falls into a neighbor-type group: a set of households that tend to live, earn, and spend in similar ways (think "young professionals renting in town" or "wealthy families out in the suburbs"). We use these groups to describe who lives near your office in plain English, without ever naming a single household. Below are the groups that actually live around you, biggest first. Each card shows their photo and a quick read on who they are. Tap any card to open the full profile: what they earn, whether they rent or own, where they eat and shop, and the specific types inside the group.
Every shaded block is a real neighborhood near you, colored by the kind of household that lives there most. Tap a block to see it, or tap a group in the list to light up just their blocks.
Tap one to light up just their blocks. Tap again to reset.
Real foot-traffic for the households near your office, weighted to this exact neighborhood's mix. 100 is the national average, so 150 means they go about 1.5x as often as the typical American. This is measured behavior, not a guess.
We matched your real customers to the same neighbor types on the map, then lined them up by the year each one first came in. Each bar is one year of new customers, split by the kind of neighborhood they live in. Watching the colors shift shows how the people choosing your business have changed over time.
Total dollars collected from each neighbor type, and the average collected per customer across all the years on file. The group that brings the most money in total is usually not the group worth the most per customer.
Average collected per customer. Smaller groups, bigger spenders.
We mapped of your own customers to the same household types, then compared your customer mix to the neighborhood. The big groups all around you are showing up less than they should. That is your opening.
Top bar = their share of the neighborhood. Bottom bar = their share of your customers. Hover any group for the read.
These groups are a much bigger slice of your customers than of the neighborhood. You over-perform here.
Here is where to aim, ranked. Attack #1 first, then #2, then #3. The order marries opportunity with value: how many of each group live around you, how few of them you have today, and how much the ones you do have are actually worth. A big untapped pocket of high-value neighbors floats to the top; a big low-value pocket or a tiny high-value one sinks. Every group here truly lives near you, so a local mailer can reach them. Tap any target to expand it.
Set how far out you want to reach, then put the groups in the order that matters most with the arrows. The map shades where those neighbors live, darkest gold first, and the count shows how many homes that reaches. Tap the check to drop a group.